The once clear and sequential lines from author to publisher to distributor to retailer to end user are now blurred and promise to become re-invented. These changes throughout the publishing ecosystem also portend strategic re-alignment for libraries and their roles in society. Revolutions indeed.
E-reader usage is growing beyond a group of early adopters, but new stats suggest that consumers are also increasingly resistant to buying an e-reader.
A study presented by book marketing firm Verso Advertising at Digital Book World last week finds that 15.8 percent of book buyers already own an e-reader—that figure has doubled since 2010. But 51.8 percent of book buyers say they are “not at all likely” to purchase one in the next 12 months. That is up from 40 percent in 2009.
Among “avid” book buyers—those who purchase 10 or more books per year—e-reader penetration is more pronounced: 22.3 percent of avid book buyers already own an e-reader, and 10.1 percent say they’re “very likely” to buy one in the next 12 months. But 49.7 percent of avid book buyers say they are not at all likely to purchase one.
» via paidContent
Fact: most American communities do not have the luxury of an indie bookstore and a library. More public libraries (9,225 according to ALA) exist than do independents in this country, so Random has done a wise thing by stepping up its library marketing and going deeper into the trenches to interact with patrons, likely part of the demographic who made “personal recommendations” (at 49.2 percent) the top ranking way that respondents in the Verso study found out about new books. Coming in at number two, not surprisingly, was bookstore staff recommendations (at 30.8 percent).
— Heather McCormack—Editor, LJ Book Review—takes on libraries’ role in helping connect readers (and consumers) to books in “A Most Optimistic Unconference: Publishers, Libraries, and Independent Bookstores at Digital Book World 2012.”
Blog U.: Not Sold (Yet) on Ebooks - Library Babel Fish - Inside Higher Ed http://ow.ly/6DWgq