Social media is not going away. As new platforms emerge, libraries will need to choose the channels that work for their communities. But whatever platforms they choose, they must have some kind of plan that outlines their goals and embrace philosophies that support interactivity with their communities. I think Bizzle summed it up best, “Successful libraries will determine what platforms most effectively reach their target audience and aggressively build sustainable presences there.”
This is about Facebook but its still very good.