It seems to me that “New Adult” has characters from 18 to 29. It’s people in a time period that is after the perceived safety and narrowness and intimacy of high school, and by intimacy I mean, having a physical place where everyone goes and shares lunch times and has common experiences of classrooms and lunch times. I say perceived, because that’s not always true
YA librarian supreme Liz Burns in an illuminating School Library Journal blog post about the “new adult” genre, which really isn’t new, as in just-been-created. It just hasn’t been split off from YA lit and slapped with a name before, so it’s kinda like Soho (which used to be just “downtown” here in Manhattan).
It will interest some of you to know that Cloud partner Harlequin has a big stake in growing its new adult acquisitions. See Chelsea Cameron’s My Favorite Mistake (in Cloud, ISBN 9781459231283), originally self-published.