Sixty-one percent of book purchases by frequent book buyers take place online, but only seven percent of those buyers said they discovered that book online, while physical book stores account for 39 percent of units sold and 20 percent of discovery share.
Laura Hazard Owen’s analysis of a new survey from the Codex Group tracking book discovery, presented last week at Digital Book World. The big concern is what happens when those bricks-and-mortar shops dwindle. Of course, libraries have always been a place of (mostly uncredited and undocumented) discovery, but OPAC integration (enabled by 3M via collaborations with Polaris and Bibliocommons) could change that. So could a simple change of attitude on the behalf of librarians, publishers, journalists, and consumers.
I love what Stephanie Chase of the Seattle Public Library said on Twitter: