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Fact: most American communities do not have the luxury of an indie bookstore and a library. More public libraries (9,225 according to ALA) exist than do independents in this country, so Random has done a wise thing by stepping up its library marketing and going deeper into the trenches to interact with patrons, likely part of the demographic who made “personal recommendations” (at 49.2 percent) the top ranking way that respondents in the Verso study found out about new books. Coming in at number two, not surprisingly, was bookstore staff recommendations (at 30.8 percent).Heather McCormack—Editor, LJ Book Review—takes on libraries’ role in helping connect readers (and consumers) to books in “A Most Optimistic Unconference: Publishers, Libraries, and Independent Bookstores at Digital Book World 2012.”
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